Building your business nowadays requires having a website and this serves as the foundation of your online credibility. Studies show that 38% of users will stop engaging with a website if the content or layout is unattractive, meaning a poorly designed site can instantly drive potential customers away.
Many businesses attempt to cut costs by using a do-it-yourself approach, thinking it’s an easy solution. However, a DIY website will cost you thousands and will lead to a slow and ineffective website that fails to engage visitors or rank on search engines.
Without the expertise of a professional website designer, you risk missing out on essential design elements like seamless navigation, mobile responsiveness, and SEO optimization.
A well-designed website is a strategic tool that impacts user experience, search engine rankings, and conversions. So, if you’re serious about making an impact online, you need to learn how to hire a web designer for your business, and it should be a professional who understands how to turn visitors into loyal customers.
Having said that, let’s see the reasons why your business needs a professional website designer.
First Impressions
Think about the last time you visited a website that looked outdated, cluttered, or just plain confusing. How long did you stay? Probably not long. That’s because first impressions online are just as important as in real life, if not more.
Studies show that 75% of consumers judge a business’s credibility based on its website design. That means if your website looks unprofessional or is difficult to navigate, potential customers will leave before they even get to know what you offer. And let’s be real, when visitors bounce, they don’t come back.
Many business owners are tempted to go the DIY route or use cheap website builders. But here’s the problem; those DIY templates don’t do your brand justice. They lack the strategic design elements needed to grab attention, build trust, and convert visitors into customers.
But hiring a professional website designer brings more than just aesthetics to the table. While they focus on visual appeal, they also ensure your website looks clean, modern, and on-brand.
A poorly designed website, on the other hand, does more damage than you might think. Not only will your website look unprofessional, but it’ll make potential customers question your legitimacy, and the moment visitors start doubting your business, they’ll click away and find a competitor with a better online experience.
User Experience (UX) and Functionality
Your user experience (UX) can make or break your website. If visitors land on your site and struggle to navigate, wait too long for pages to load, or find it difficult to access important information, they won’t stick around.
After a bad experience, 88% of users won’t return to your website. That’s very much over half of your visitors and a loss no business should encounter.
That’s why having a well-designed website goes into functionality, ease of use, and ensuring visitors find exactly what they need without frustration. A website should be intuitive, guiding visitors effortlessly from one page to another.
And to build one, you need a website design expert who understands how users think and interact with a site, ensuring a smooth and enjoyable browsing experience that keeps them engaged.
For example, the use of clear and compelling calls to action (CTAs) are a game-changer. When optimized correctly, CTAs can increase conversion rates by 161%.
In addition, your speed matters. At least, 47% of users expect a site to load in two seconds or less, and if it doesn’t, they’ll be gone. In fact, search engines like Google take loading speed seriously, ranking slow websites lower in search results.
However, employing a professional website designer from Texttot Digital ensures your website loads fast by optimizing images, reducing unnecessary code, and implementing best practices that keep performance at its peak.
Mobile responsiveness is another non-negotiable factor. With more than 50% of web traffic coming from mobile devices, a site that doesn’t adapt seamlessly across different screen sizes is turning away potential customers. As a website design expert, we ensure your site looks and functions flawlessly on desktops, tablets, and smartphones.
And let’s not forget accessibility, which is just as important as speed and design. If users with disabilities can’t navigate your site, you’re excluding a significant portion of your audience. Accessibility enhances your brand’s reputation and reach. When you hire a web designer from our team, you’re investing in a website that works for everyone, regardless of their device, abilities, or browsing preferences.
SEO Optimization for Online Visibility
If your website isn’t showing up on Google, how will customers ever find you? No matter how amazing your business is, if people can’t find you online, they’ll go straight to your competitors.
And let’s be honest, when was the last time you clicked past the first page of search results? Probably never, right? Well, you’re not alone; 75% of people don’t either. That’s why SEO isn’t just a fancy term but the difference between being seen and being invisible. And more reason you need a professional website designer who understands how SEO works.
In our ultimate SEO checklist, we explained how SEO starts with structure. If your site is a mess behind the scenes, search engines will struggle to understand it, and that will bring lower rankings.
When you hire a web designer who knows how to set up clean, logical site architecture, Google and other search engines can crawl and index your pages properly for faster indexing, better rankings, and direct more organic traffic to your site instead of someone else’s.
And behind a successful SEO strategy, is solid content. SEO isn’t just about coding and structure; it’s also about the words on your site and that’s why web design and content marketing go hand-in-hand. Google ranks pages based on how relevant and useful they are, meaning your content needs to be purposeful, engaging, and optimized for the right keywords.
Always remember that SEO isn’t a one-and-done thing. Search engine rules change all the time, and if you do not take the regular SEO audits for your business website seriously, you’ll start slipping in the rankings.
So, don’t let your website gather digital dust while your competitors take all the traffic. Speak to a web designer at Texttot today, and let’s get your business in front of the right people!
Customization and Brand Identity
You see, your website is your brand’s first impression, personality, and all-around-the-clock salesperson rolled into one. When someone lands on it, they should instantly get a sense of who you are, what you do, and why they should choose you.
But if your site looks like every other template out there, how do you think your brand will stand out? Spoiler alert–it won’t. That’s why working with a professional website designer to build your own custom website is a game-changer.
Sure, website templates might seem like a quick fix, but here’s the problem; about 32% of small businesses use them, which means tons of websites end up looking almost identical. And let’s be real, if your site looks like a copy-paste version of someone else’s, how will customers remember you?
Brand recognition matters a lot. In fact, businesses with consistent branding across all platforms see up to 33% more revenue. So make sure your website is aligned with your brand’s identity because the role of branding in web design should not be overlooked, except you’re set to miss out on growing your business. And guess what? 94% of first impressions are design-related, and users only spend an average of 6.48 seconds looking at your logo before moving on
That’s why a website design expert sees to it that your website tells your brand story in a way that clicks with your audience. Think carefully chosen colours, fonts, layouts, and images, all working together to create a seamless experience.
Higher Conversion Rates and Business Growth
Your website should do more than just look pretty; it should be your lead-generation website and most powerful sales machine, not a roadblock to growth. If you often get visitors landing on your site but not taking action, then, something is definitely off.
A well-structured website builds trust, makes navigation easy, and creates a seamless experience that guides users toward making a decision. In fact, research shows that businesses with highly optimized content on their websites see up to 126% more leads than those with outdated or poorly designed sites.
Ensuring your website aligns with your business goal is the only decision that makes all the difference for your business, whether you need to capture emails, sell products, or make your visitors schedule a consultation.
That’s why successful businesses don’t rely on guesswork; they hire a web designer who understands how small details like button placement, page speed, and content layout can directly impact your bottom line. A well-optimized landing page, for instance, can boost conversions by as much as 300% and that’s the power of strategic web design.
Security and Maintenance
Did you know your website can be a prime target for cyber threats if not properly secured? A recent report stated that 43% of cyberattacks target small businesses, yet only 14% are prepared to defend themselves.
Having a poorly built website with weak security measures is an open invitation for hackers, malware, and data breaches. And if we’re going to be honest, your customers won’t stick around if they don’t feel safe using your site. So, while working with a professional website designer to enhance your website’s aesthetics, you should also ensure keeping your business and customers protected.
At Texttot Digital, we prioritize security at every level. We build your website with the latest security protocols to protect it from threats like SQL injections, DDoS attacks, and phishing scams.
Also, we know that outdated plugins and software are the biggest weaknesses hackers exploit, so we carry out regular checks on your website. Without a doubt, websites that lack constant maintenance are three times more likely to be hacked. That’s why ongoing maintenance, security patches, and software updates are necessities we don’t joke with.
Beyond security, backups are your safety net. Imagine waking up to find your website down or, worse, completely wiped out by malware. Without a backup, recovering your data can be nearly impossible. 60% of small businesses shut down within six months of a cyberattack, often because they can’t afford the damage.
When you hire a web designer from Texttot, you can rest assured. We implement automated backups and real-time monitoring, so your website is always protected and recoverable.
Conclusion
Let your website be an essential tool that can drive your business success, not hold you back. When investing in a professional website designer, see beyond the aesthetics and focus on ensuring that your website is built to convert visitors into customers, rank on search engines, and provide a seamless user experience.
Businesses that opt for DIY solutions or cheap website templates often find themselves dealing with slow loading times, poor functionality, and low engagement, all issues that can cost more to fix in the long run, so don’t be that type of business.
At Texttot, we build websites that don’t just look good but also deliver real business results. Why not speak to a web designer today, and let’s create a website that sets your brand apart and drives success?
